Portrait of Aura Lydia Riswanto
Assistant Professor · Kyungsung University

Aura Lydia Riswanto

Ph.D. in Global Business Administration · Eye-tracking, digital marketing & consumer behavior

I study how people look, decide, and buy. My research combines eye-tracking experiments with big data analytics of online reviews and social media to explain visual attention and consumer decision-making in hospitality, tourism, and digital marketing.

Eye-trackingVisual attentionDigital marketingConsumer behaviorBig data & text miningHospitality & tourism
auralee@ks.ac.kr ORCID 0000-0001-6240-3874 Busan, Republic of Korea
26Journal articles
12SSCI / SCIE
22Awards & honors
26Conference talks

Education

2024.03 – 2026.08

Ph.D. in Global Business Administration

Kyungsung University, South Korea · Concentration: Media Management
GPA 4.5 / 4.5 · Dissertation: An investigation of consumer behavior and visual attention in K-beauty social media advertising: A Consumer Involvement Profile (CIP) framework-based mixed-methods approach
2022.03 – 2024.02

M.S. in Global Business Administration

Kyungsung University, South Korea
GPA 4.442 / 4.5 · Excellence Thesis Award · Thesis: Exploring the job characteristics model's efficacy in describing work behavior among Indonesian immigrant workers in the Republic of Korea
2018.03 – 2022.02

B.A. in Advertising and Public Relations

Department of Communication, Kyungsung University, South Korea
GPA 4.077 / 4.5
2014.03 – 2017.03

Science Studies

Tarakanita Citra Raya, Indonesia

Experience

2026.03 – present

Assistant Professor

Kyungsung University, Republic of Korea · Global Business Administration & Global Hospitality Management
Lecturer, 2024.06 – 2026.03. Student evaluation scores shown out of 5.
Graduate
Research Methodology in Hospitality 4.53 · 4.56 · 4.65
Case of Consumer Behavior 4.53
Undergraduate
Data Analytics for Hospitality 4.10 · 4.35
Digital Marketing 4.14 · 4.25
Internship in Hospitality & Tourism Industry 4.68
Viral Marketing and Media Dynamics 4.40
Introduction to Korean Culture 4.80
Global Manner 4.59
2025.01 – present

Editorial Manager

Culinary Science & Hospitality Research (KCI-indexed monthly journal)
Manuscript submission, peer-review coordination, and editorial processes for 12 issues per year.
2024.01 – 2024.06

Lecturer

Universitas Singaperbangsa Karawang, Indonesia
Digital Marketing Communication: social media marketing, personal selling, sales promotion, advertising, customer satisfaction, eWOM, and big data.
2021.03 – 2025.06

Research Assistant

National Research Foundation of Korea · Korea Institute for Advancement of Technology
  • 빅데이터 감성정보 수출을 통한 음식관광 활성화 연구 (NRF)
  • 감성분석과 통합기술수용이론(UTAUT)을 활용한 외식 고객의 충성도에 관한 연구: 메시지 프레이밍 유형 및 소비가치 (NRF)
  • 다중센서와 AI를 이용한 가축 내 취약계층 안전 및 위험인지 검출 스마트케어 시스템 패키지 개발 및 실증 (KIAT)
2020.03 – 2024.05

Teaching Assistant

Department of Global Hospitality Management, Kyungsung University
Supported Hospitality Cost Control and Internship in Hospitality.

Publications Journal articles

2026
26
A comparative analysis of tourism satisfaction and expectations of cave tourism in Vietnam: Insights from big data and focus groups
Ho, D. H., Riswanto, A. L., Kim, H.-S., & Wang, J.
International Journal of Tourism Research, 28(4), e70408
SSCIIF 8.2doi:10.1002/jtr.70408
25
Emotional and social intelligence as drivers of transformational leadership: Implications for supportive learning environments among international students
Limbachia, A. D., Riswanto, A. L., Wang, J., & Kim, H.-S.
Journal of International Students, 16(13), 125–144
ESCIIF 2.1doi:10.32674/82kcd854
24
Visual attention and user satisfaction in OTA platforms: An eye-tracking and big data approach
Riswanto, A. L., Kim, S., & Kim, H.-S.
Journal of Hospitality and Tourism Technology, 1–24
SSCIIF 8.2doi:10.1108/JHTT-08-2025-0693
23
Eye-tracking evidence of cultural compatibility in digital menu perception among South Asian tourists in Korea
Riswanto, A. L., & Kim, H.-S.
International Journal of Tourism Research, 28(2), e70311
SSCIIF 5.7doi:10.1002/jtr.70311
22
The gastronomic identity shift: Applying the modified health belief model and behavioral intention among international students’ food adaptation in South Korea
Sherpa, S., Nguyen, T. P. P., Riswanto, A. L., Kim, S., & Kim, H.-S.
International Journal of Tourism Research, 28(2), e70238
SSCIIF 5.7doi:10.1002/jtr.70238
21
Perceived value fit and customer citizenship behavior in food delivery apps’ pro-environmental initiatives: An extended theory of pro-environmental planned behavior approach
Cho, H., Riswanto, A. L., Kim, H.-S., & Lee, G.
International Journal of Tourism Research, 28(1), e70203
SSCIIF 5.7doi:10.1002/jtr.70203
2025
20
Eye-tracking in hospitality research: Historical perspectives on digital consumer behavior
Riswanto, A. L., & Kim, H.-S.
Culinary Science & Hospitality Research, 31(12), 312–320
KCI
19
A comparative text-mining and semantic network analysis of user reviews on Traveloka and Trip.com
Riswanto, A. L., Shrivastav, S., Limbachia, A. D., Halder, T., Simon, S., & Han, J.-S.
Asia Business & Service Innovation
International journal
18
Visual attention to food content on social media: An eye-tracking study among young adults
Riswanto, A. L., Kim, S., Ha, Y., & Kim, H.-S.
Journal of Eye Movement Research, 18(6), 69
SCIEIF 2.8doi:10.3390/jemr18060069
17
Generation Z’s Michelin choices: Survey and big data insights into Thailand’s Michelin-starred restaurants
Kim, S., Riswanto, A. L., Sherpa, S., & Kim, H.-S.
International Journal of Tourism Research, 27(5), e70135
SSCIIF 5.7doi:10.1002/jtr.70135
16
Exploring visual attention, consumption vision, and attitude toward café menus using eye-tracking analysis
Kim, S., Nguyen, T. P. P., Riswanto, A. L., Sherpa, S., & Kim, H.-S.
International Journal of Tourism Research, 27(5), e70133
SSCIIF 5.7doi:10.1002/jtr.70133
15
Understanding the influence of online reviews on customer purchase intention: A cross-country comparison of food delivery apps in Korea (Baemin) and Nepal (Foodmandu)
Shrivastav, S., Riswanto, A. L., Kim, H.-S., Choi, J. M., & Wang, J.
Culinary Science & Hospitality Research, 31(9), 153–166
KCI
14
Eye-tracking and social media marketing: Detecting clickbait in mukbang content
Riswanto, A. L., Kim, H.-S., & Choi, J. M.
Culinary Science & Hospitality Research, 31(9), 132–139
KCI
13
How visual design shapes booking intention on online travel agent websites
Tan, N. M., Williady, A., Riswanto, A. L., & Riyadi, A.
Asia Business & Service Innovation
International journal
12
Optimism and proactive habits: Predicting academic resilience and achievement
Shrivastav, S., Riswanto, A. L., Kim, H.-S., Wang, J., & Akhmedov, A.
Asia Business & Service Innovation
International journal
11
A geospatial and big data exploration of tourism destinations: A case study of Busan, Republic of Korea
Kim, S., Riswanto, A. L., Williady, A., et al.
Electronic Markets, 35(46)
SSCIIF 6.8doi:10.1007/s12525-025-00791-x
10
The impact of servant leadership on part-time workers’ engagement in the foodservice industry
Shrivastav, S., Riswanto, A. L., Wang, J., & Kim, H.-S.
Culinary Science & Hospitality Research, 31(2), 27–34
KCI
9
How visual design in dairy packaging affects consumer attention and decision-making
Riswanto, A. L., Kim, S., Williady, A., Ha, Y., & Kim, H.-S.
Dairy, 6(1), 4
Scopusdoi:10.3390/dairy6010004
8
Enhancing tourist satisfaction on Komodo Island: A data-driven analysis of online reviews
Riswanto, A. L., Chamberlain, L. A., & Kim, H.-S.
Tourism and Hospitality, 6(1), 2
Scopusdoi:10.3390/tourhosp6010002
2024
7
From data to dine: Integrating big data and survey insights on Gen Z preferences for Michelin-starred restaurants in Thailand
Riswanto, A. L., Kim, S., Sherpa, S., & Kim, H.-S.
Procedia of Multidisciplinary Research, 2(8)
TCI
6
Online reviews meet visual attention: A study on consumer patterns in advertising, analyzing customer satisfaction, visual engagement, and purchase intention
Riswanto, A. L., Ha, S., Lee, S., & Kwon, M.
Journal of Theoretical and Applied Electronic Commerce Research, 19(4), 3102–3122
SSCIIF 4.6doi:10.3390/jtaer19040150
2023
5
Analyzing online reviews to uncover customer satisfaction factors in Indian cultural tourism destinations
Riswanto, A. L., Kim, S., & Kim, H.-S.
Behavioral Sciences, 13(11), 923
SSCIIF 2.5doi:10.3390/bs13110923
4
A study on customer satisfaction and experience of Korean restaurants operating in Islamic countries through online review analysis
Kim, H., Kim, S., Williady, A., Riswanto, A. L., & Kim, H.-S.
Journal of Industrial Innovation, 39(3), 208–215
KCI
3
Comparative study of perceptions of plastic surgery medical tourism before and after COVID-19 utilizing big data analysis
Kim, S., Riswanto, A. L., & Kim, H.-S.
Journal of Industrial Innovation, 39(2), 192–204
KCI
2
An investigation of the key attributes of Korean wellness tourism customers based on online reviews
Riswanto, A. L., & Kim, H.-S.
Sustainability, 15(8), 6702
SSCIIF 3.3doi:10.3390/su15086702
2022
1
A study of inbound travelers experience and satisfaction at quarantine hotels in Indonesia during the COVID-19 pandemic
Handani, N. D., Riswanto, A. L., & Kim, H.-S.
Information, 13(5), 254
ScopusIF 2.9doi:10.3390/info13050254

Book Co-authored

1
Global service management: Principles and practices
Kim, H.-S., Kim, S., Riswanto, A. L., Williady, A., & Ban, H.-J. (2024)
Baeksan

Awards & Honors

2026.05.23

Best Paper Award & Encouragement Award

2026 (사)한국조리학회 제94차 정기춘계학술대회, Gyeongju
The Impact of Social Media Exposure to K-Food Content on International Consumers’ Purchase Intentions (Best Paper); A Multi-Method Approach to Customer Experience in Busan Hotels (Encouragement)
2025.12.25

Best Paper Award

2025 Joint Academic Conference & Exchange Program, Osaka, Japan
Analysis of Climate Response Change Strategies
2025.12.06

Best Paper Award

2nd GMRC International Academic Conference, IEEE Korea, Busan
Adoption of AI Non-Contact Smart Healthcare Devices; Optimism and Proactive Habits: Predicting Academic Resilience and Achievement
2025.11.19

Certificate of Completion

International Student Festival & Operations Support Internship, International Student Career Support Center, Busan
2025.10.31

2nd Place

2025 International Business Case Development Competition in Korea, Handong Global University (UNESCO UNITWIN)
Team Global Innovision5: Strategic Competitiveness in the Digital Travel Industry, a Big Data and SWOT Based Comparative Study of Traveloka and Trip.com
2025.10.17

Dean’s Award for Encouragement

2025 Global College Mascot Contest, Kyungsung University
2025.09.23

Encouragement Award (장려상)

2025 Busan Foreign Student Entrepreneurship Idea Competition, Busan Metropolitan City
UNIQUEST: a student-centered app to help international students discover, compare, and choose schools in Korea
2025.05.31

Best Paper Award (최우수상, aT 한국농수산식품유통공사)

Conference of Culinary Society of Korea, Gyeonggi-do
Exploring clickbait detection in social media mukbang content through eye-tracking analysis
2025.05.31

Encouragement Award (장려상)

Conference of Culinary Society of Korea, Gyeonggi-do
Online reviews and purchase intention: Baemin (Korea) vs. Foodmandu (Nepal)
2025.04.21

Best Paper

4th Health-Oriented Tourism & Food Conference, Kathmandu, Nepal
Eye-tracking café menus; The gastronomic identity shift among international students in South Korea
2024.12.06

Best Paper Award (최우수상)

Industrial Development Institute, Busan
Quality of life and satisfaction of international students; Servant leadership and employee work engagement
2024.11.23

Best Paper Award (최우수상)

Conference of Culinary Society of Korea, AT Center, Seoul
How International Student Festivals Drive Satisfaction and Loyalty
2024.11.23

Encouragement Award (장려상)

Conference of Culinary Society of Korea, AT Center, Seoul
How Visual Appeal in Dairy Packaging Influences Consumer Attention and Preferences
2024.08.24

Best Paper Award

1st International Symposium on Gastronomy and Sustainable Tourism, Suan Dusit University, Thailand
From Data to Dine: Gen Z Preferences for Michelin-Starred Restaurants in Thailand
2024.07.02

Silver Award, Humanities and Social Arts

2024 Asian Student Capstone Design Contest, Sojo University, Kumamoto, Japan
Customer satisfaction drivers in OTA apps via user-generated review analysis
2024.06.07

Scholarship Award

Kyungsung University, Busan
2024.06.04

Excellence Award (우수상)

LINC 3.0 Project, BEXCO, Busan
1st Round, Asian Student Capstone Design Contest 2024
2024.05.25

Ministerial Award (장관상)

Conference of Culinary Society of Korea, Yeungnam University, Daegu
Analyzing determinant attributes of customer satisfaction of OTA apps through user-generated digital review analytics
2024.02.16

Excellence Thesis

M.S. in Global Business, Kyungsung University
Exploring the Job Characteristics Model’s efficacy among Indonesian immigrant workers in Korea
2023.11.11

Best Paper Award (최우수상)

3rd GLOSITH Conference, Macau University of Science and Technology, Macao SAR
Tourism satisfaction and expectations of cave tourism in Vietnam
2021.12.16

International Student Debating Award

Osaka Seikei University and Kyungsung University, Busan
Sustainable Tourism in Korea
2020.12.01

2020 Busan Outstanding Foreign Scholarship

Busan Foundation for International Cooperation (BFIC), Busan Metropolitan City
Selected to promote the globalization of Busan through exchange activities with local residents

Conference Presentations

Certificates & Languages

KIIPKorea Immigration and Integration Program법무부 · 5단계 전체과정 합격
TOPIK Level 5Korean Language Proficiency TestNIIED · 206 / 300
TOEIC 940Test of English for International CommunicationYBM · 940 / 990
Adobe Photoshop CCVisual DesignCertiport · 740 / 1000
Adobe IllustratorGraphic Design & IllustrationCertiport · 869 / 1000
LanguagesIndonesian (native), English, KoreanMultilingual teaching and research

Contact

Email
auralee@ks.ac.kr
Office
Kyungsung University, Suyeong-ro, Nam-gu, Busan, Republic of Korea
ORCID
0000-0001-6240-3874